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MCDONALD'S - FOLLOW THE ARCHES (Case Study)

2018 2:16 Campaign Film
Food & Beverage

Cannes Lions 2018 Outdoor Grand Prix winner. This case study explains how McDonald's used its Golden Arches as directional signage. Agency: Cossette.

Cannes Lions Outdoor Grand Prix
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Entry Info
BrandMcDonald's
FormatCampaign Film
CategoryFood & Beverage
Year2018
Duration2:16

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